Innovation is in our DNA. It has marked our past and forged our future.
We base our leadership position on being one of the most cutting-edge companies in the industry. We are passionate about forming part of the most innovative company in the sector.
The client is always the focus that guides our innovation policy. Our R+D process begins by planning the appropriate response to the consumers’ needs. Research, market adaptation, product creation, and constant improvement are our main objectives.
Investment in R&D and Technology in 2021
New products launched
Annual R&D Projects
Specialists working in our Innovation Labs
Innovation Day events
At Europastry, innovation is more than a spirit, it is a true will. Our company’s structure is designed to create and adopt newness on a deep level.
Innovating for customers
From their development in our R+D centers to the actual consumption tests, we implement a trial-error process that allows us to check the success of a product. The last step is a large-scale launch- a crucial decision where the vision and leadership capacity of our teams are proven.
We conduct R&D at five innovation centers strategically located in Spain, the United States, and the Netherlands. Made up of more than 40 master bakers, nutritionists, engineers, and biologists, our teams focus on global consumer trends and local market needs.