Innovation is in our DNA. It has marked our past and forged our future.

Europastry Products


We base our leadership position on being one of the most cutting-edge companies in the industry. We are passionate about forming part of the most innovative company in the sector.

The client is always the focus that guides our innovation policy. Our R&D process begins by planning the appropriate response to the consumers’ needs. Research, market adaptation, product creation, and constant improvement are our main objectives.


Investment in R&D and Technology in 2023


R&D Centers


New products launched


Annual R&D Projects


Specialists working in our Innovation Labs


Innovation Day Events

At Europastry, innovation is more than a spirit- it is our essence. Our company’s structure was designed to create and adopt newness on a deep level.

Innovating for Customers

Everything we do, we do with our customers in mind. That's why our teams spend countless time perfecting every recipe and technique to meet their needs. Whether it be the desire to meet a certain criteria, or as simple as wanting a new flavor, our inventive team will come up with the right solution.

Innovation Process

From their development in our R&D centers to the actual consumption tests, we implement a trial-error process that allows us to check the success of a product. The last step is a large-scale launch. A crucial decision, where the vision and leadership capacity of our teams are proven.

Innovation Centers

We conduct R&D at five innovation centers: strategically-located in Spain, the United States, and the Netherlands. Made up of more than 40 master bakers, nutritionists, engineers, and biologists, our teams focus on global consumer trends and local market needs.

We blend tradition and innovation, creating products that make our lives better.