May 25, 2021

Europastry launches the We are Bakers campaign to pay tribute to the baking trade

We are Bakers. With this simple and direct phrase, we want to pay tribute to all bakers who, like us, share a passion for this profession.

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From Europastry, after more than 30 years supporting bakers in their daily effort to offer the best products, we have launched the new series We are bakers, with which we want to pay tribute to all the bakers who share the same profession, values and passion that we do. For this series, we will travel to the seven continents to find everything that makes this job not only a profession, but a way of life. You will find the first chapters at

Europastry began more than 30 years ago in a small family bakery, with a lot of flour and a purpose: to find a formula to freeze the bread dough so that it would retain all its qualities and deliver it fresh to the customer.

Since then our company has not stopped growing, innovating and changing to adapt to the needs of each of our customers. We now have more than 4,000 bakers in more than 50 countries. But if one thing has not changed in all this time, it is the way we understand our profession, always with one eye on the future and the other on the past, to keep in mind the roots and the tradition of the profession that has been feeding the world for generations and making people’s lives easier, healthier and happier.



We, the bakers, go to bed every day proud of who we are and what we do. For this reason, we have decided to renew our corporate image and launch a new Europastry, stronger and more committed than ever.

All our values are reflected under the claim We are Bakers and the new image, designed with lines that are more modern, fresher and more appealing, and that reflect one of our strongest principles: innovation. If it were not for our tireless effort to always stay ahead of trends and offer the most innovative products, we would not be what we are.

And as if this is not enough, we are also launching a new website aligned more than ever with the needs of our customers, to be closer to them and keep growing together with them day by day.

But in spite of all these changes, there is one important part of us that will remain intact: our values.

We will continue to be bold, to take on challenges every day and to be committed to innovation.

We will continue to be tireless because we are very certain that the key to success lies in cooperation and complicity with our customers. With them we are stronger.

We will continue to keep our feet on the ground because our origins as a family business make us aware of the importance of honouring and respecting tradition.

We will continue to be committed to the people who form part of Europastry, to society and to the environment.

We will continue to be flexible, adapting to the needs of consumers and of our customers.

We will continue to be ourselves, by doing things as we always have while innovating as never before. But one thing is for certain: we are more united than we’ve ever been.

Because we are bakers and we share the same passion, the same way of understanding the world, and because, together, we are unstoppable.

We are bakers.